Don’t bring your need to the marketplace, bring your skill. If you don’t feel well, tell your doctor, but not the marketplace. If you need money, go to the bank, but not the marketplace. - Jim Rohn
It is a communication tool created to build and/or improve relationships, and the better the dialogue among clients, an audience, etc, the better the relationship.
As bloggers we are in the business of promoting/ selling our product (blogs/brands) to grow our audience. We use several elements to outline, communicate, and convey that brand message into something that truly resonates and connects us, our beliefs/opinions to our audience.
Ask yourself the following questions using the four P’s of marketing as your guide while developing or revising your marketing plan.
- Place, where does your business live?
- Product, what are you selling?
- Promotion, what tools are you using to get the word out?
- Price, what is it worth to you?
Successful brand promotion takes planning, effort and execution. It is an essential part in the success or failure of your business. Take the time to get into the heart of your marketing strategy, believe in yourself, your business and get your message out efficiently and effectively.
Here are just some ideas to market your brand to success:
- Get noticed. Get your blog listed on directories within your niche.
- Be a part of something. Join communities, organizations that mean something to you.
- Learn something. Set up and schedule a web-class like our very own Dariela from MamiTalks.
- Give back. Volunteer, develop and sponsor a charity event.
- Update. Modify your media profiles/kit. Keep your info up-to-date.
- Get noticed. Attend meetups, conferences, etc and network. Have people get to know you and what you offer.
- Know where you are. Monitor your online reputation. See what tool is keeping tabs on you, who is saying what about you/your blog and where.
- Get recognized. Selling a product or service? Ask for and use client testimonials on your site as reference.
- Know your numbers. Monitor traffic and inbound links of your site(s). Know who your audience is, where they are coming from and what you will do to keep them engaged.
- Create visual appeal. Spend time fine tuning your site.
- Upgrade. Re-do your business cards. Clearly communicate your business message, state who you are and what you do.
- Sell. sell. sell. Create a selling point unique to your business.