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How often do you check your Google Analytics reports?

If you are like most bloggers, it’s simply not enough.

As bloggers we put so much time into creating content and promoting them but don’t seem to spend as much time properly analyzing the data.  Data that can help us restructure our sites and increase our productivity.

Google Analytics is the most used web application out there today.  Its simplicity and advanced design features helps us better assess our success, needs and areas of growth.

As online marketers it is very important for us to use tools like Google Analytics regularly to track the performance of our sites.

Below are 6 reports that I believe should be checked frequently in an effort to help build a better blog.

New vs. Returning visitors. Check out the ratio of visitors.  Depending on how the numbers stack up you may want to reconsider your strategy, change the way you promote your content or simply where you place your RSS/email subscription buttons

Referring site. This is a great source of finding out where your traffic is actually coming from. Knowing this can help you change and/or expand on existing strategy or come up with a new one all together

Time Metric. Learn how long readers are hanging around. Knowing how long your site is being visited can lead you to focus your attention on what your readers want more of. Figuring this out can keep them coming back and staying for a longer period of time

Content Reports. This report is an absolute must when keeping your blog relevant.  Learn what topics are interesting to your readers.  This data can come in handy especially when brainstorming blog post ideas

Keywords. Find out which words or phrases lead readers to your site. Knowing and understanding what words are most often used and capitalizing on that can help you gain new readers

Visitor report. This report lets you know just how persuasive and sticky your posts are. Find out how long your readers are sticking around and why. Was there a spike due to a giveaway or a captivating post?  Finding out what type of content keeps your readers coming back

Tell us, how are you using Google Analytics to improve you blog?

Jessie Nuez a native New Yorker covering stories that focus on mobile and personal technologies. When You can find Jessie writing for her site Hecho Para Mama. Follow her on Twitter @JessieNuez.

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