We spend a lot of time, energy and even money establishing our brands. Choosing a topic/niche we are passionate about, creating a name, tag line and designing a website that mimics our core values and resonates message that is true to who we are.
With plenty of benefits to gain from creating this online image, it is important to keep in mind, if we aren’t careful we can make some unintentional mistakes that can lead to the demise of that carefully crafted image.
- Inconsistency. Successful branding won’t be achieved if you change who you are and what you do based on the industry, brand or blogger you interact with. Create a strong visual image and persona that is a true representation of you
- Not interacting. Engagement is essential for building a solid online brand. Interacting with others and letting them get to know you for who you are and what you represent solidifies your relationship with your audience. So make the effort and take the time to respond when people are speaking to you.
- Lacking authenticity. Taking part in social media requires you to be transparent and authentic in the message you are sending. It’s about connecting with others on a different more personal level so you aren’t this anonymous person sharing information and dolling advice.
- Not being able to take criticism. Being a part of this space exposes you to people that don’t necessarily have your same views. Being able to express your views is one of the many great things about social media, but if you don’t have a thick skin, this can be a problem.
- Being rude and disrespectful. One thing is voicing your opinion, getting your point across about issues that are passionate about and anther thing is being a bloggy-bully. Not cool and definitely not tolerated in the space.
- Not paying attention to details. Not remembering key information is not only embarrassing but can be hurtful to your image/reputation as well. Make an impression on clients by remembering the tiny deets – because it makes a huge difference in the long.
- Asking for favors and not reciprocating. Being known as ‘that blogger’, the one that always asks for favors, but never lends a helping hand in return will turn both clients and bloggers off and will only get you ignored.
- Playing the disappearing game. Continuously falling off the face of the earth and reappearing makes it hard to build relationships, no?
Establishing a long lasting reputable image takes a lot of hard work and dedication, don’t let the action of a moment ruin that.
Share: What are some practices bloggers and brands should be mindful of avoiding?