Ana has a personal mission. She believes that the potential of online community and education can uplift Latina women around the world. She sums it all up with her motto “When one grows, we all grow.”
It’s with this idea that Ana started Latina Bloggers Connect in 2010. She began LBC as a one-woman show, launching the site, developing content and making connections with bloggers and marketers. She knew that the Latina marketplace deserved to engage more completely with brands, and that Latina bloggers could benefit from the opportunities and resources that brand campaigns make possible.
As the first Latina-focused blogger-brand community, LBC‘s expansion happened fast. So Ana brought together other like minded Latinas to shepherd both the high-quality blogger community and the brand relationships for which LBC rapidly became known.
The impressive client roster of Latina Bloggers Connect is evidence of Ana’s passion and dedication. In less than a year after its launch, LBC attracted top brands such as
- JOHNSON’s Baby
- HBO Latin
- Mary Kay
- H&R Block
- Hampton by Hilton
In addition, Ana and LBC have contributed many innovations to the influencer marketing space. LBC network members were among the first to develop bilingual Twitter parties, Live Parties hosted by local influentials and both Instagram and Pinterest campaigns for brands. And the innovation expanded with the launch of the inaugural #WeAllGrow Summit in 2015, the go-to professional conference for Latinas in the digital space.
Ana has dedicated her career to empowering Hispanic America by providing outlets for growth in the digital space. Her first online venture was SpanglishBaby, the award-winning community and resource for parents raising bilingual and bicultural kids. In 2010, Ana graduated from blogger to CEO by launching Latina Bloggers Connect, Inc, a boutique digital influencer marketing agency focused on creating strategic content that connects brands and social causes with Latina bloggers and creators. She began LBC as a one-woman show, attracting the attention of prominent Fortune 500 companies. Today, LBC is the first and largest network of digital Latina influencers in the U.S.
Adding to Ana’s list of inspiring contributions are her co-authoring the book Bilingual is Better and advocating as a United Nations Foundation Social Fellow and as a member of the United Nations Foundation’s Influence Project. She also partnered with LATISM to spearhead the Top Latina Bloguera Retreat in Washington D.C., where 70 bloggers were invited to receive a briefing at the White House.
A tireless creator, her newest venture is #WeAllGrow Summit, the intimate go-to professional and experiential conference for Latinas in the digital space. Ana can also be found on her personal lifestyle blog, MadreVida.com.
Ana has been recognized as a top influencer by some of the most respected opinion leaders in the industry: She appeared on the cover of Hispanic Business Magazine as “The New Face of Social Media,” La Opinion (one of the largest Spanish-language papers in the country) recognized Ana as one of 30 “Mujeres Destacadas” and NALIP (National Association of Latino Independent Producers) awarded her as a “Digital Trailblazer.” Most recently, the prestigious Holmes Report named her among their 2015 Innovator 25, as someone who is shaping what influence and engagement will look like tomorrow.
As a self-proclaimed conference junkie, Ana has had the honor of presenting at BlogHer, Mom 2.0 Summit, The Adelante Movement, Watermark, LATISM, Hispanicize, Digital Hollywood, BlogWorld Expo and on two occasions at the White House in 2016 speaking on breaking down gender stereotypes. She’s a member of the BlogHer 2016 Advisory Board, on NALIP’s Diverse Women in Media Initiative Advisory Committee and Common Sense Media’s Latino Advisory Council.
Born in Houston, Texas, raised in El Salvador and a graduate of the University of Florida, Ana is now settled in Los Angeles, where she lives with her husband and tween daughter.