Ana has a personal mission. She believes that the potential of online community and education can uplift Latina women around the world. She sums it all up with her motto “When one grows, we all grow.”
It’s with this idea that Ana started Latina Bloggers Connect in 2010. She began LBC as a one-woman show, launching the site, developing content and making connections with bloggers and marketers. She knew that the Latina marketplace deserved to engage more completely with brands, and that Latina bloggers could benefit from the opportunities and resources that brand campaigns make possible.
As the first Latina-focused blogger-brand community, LBC‘s expansion happened fast. So Ana brought together other like minded Latinas to shepherd both the high-quality blogger community and the brand relationships for which LBC rapidly became known.
The impressive client roster of Latina Bloggers Connect is evidence of Ana’s passion and dedication. In less than a year after its launch, LBC attracted top brands such as
- Mary Kay
In addition, Ana and LBC have contributed many innovations to the influencer marketing space. LBC network members were among the first to develop bilingual Twitter parties, Live Parties hosted by local influentials and both Instagram and Pinterest campaigns for brands. And the innovation expanded with the launch of the inaugural #WeAllGrow Summit in 2015, the go-to professional conference for Latinas in the digital space.
Born in Houston, Texas to Salvadoran parents, Ana grew up in El Salvador and often traveled back to the United States, ultimately attending the University of Florida.
In the United States, Ana established herself as a television and entertainment producer and content creator for such outlets as Univision, MTV Latin America and mun2. Being fully bilingual made specializing in the Hispanic market in the United States and Mexico a natural choice.
Becoming a blogger
After becoming a mother, Ana co-founded the award-winning online community, SpanglishBaby, which became a movement and the most-engaged source for parents raising bilingual and bicultural kids. In 2012, she and co-founder Roxana Soto released the book Bilingual is Better.
Ana also serves as a member of The Hispanic Entertainment & Technology Board at Digital Hollywood.
Awards & accolades
Ana appeared on the cover of Hispanic Business Magazine’s 2010 Special Media Report for the article titled “The New Face of Social Media.” In 2011 and 2012 LATISM tapped her as the Best Latino(a) Social Network Leader.
Featured on Univision, Telemundo, CNN en Español, PBS Parents, Baby Center, VmeTV, NBC’s TODAY Show, Siempre Mujer, Parenting Magazine, among her honors as an influential mom blogger included being named to both Babble’s Top 100 Mom Blogs of 2011 and 2012 and Babble’s list of Top 50 Twitter Moms of 2011.
Ana has been a featured panelist and speaker at conferences such as BlogHer, LATISM, Blissdom, Blogalicious and BlogWorld Expo, and partnered with LATISM to spearhead the Top Latina Bloguera Retreat in Washington D.C., where 70 bloggers were invited to receive a briefing at the White House. LATISM has awarded the “Top Social Media Network” to Latina Bloggers Connect during three years in a row.
In 2012, La Opinion (the largest Spanish-language paper in Los Angeles) recognized Ana as one of 30 “Mujeres Destacadas”.
In 2015 NALIP (National Association of Latino Independent Producers) awarded her the recognition of “Digital Trailblazer.”