I recently read an article by Chris Brogan that was a total and complete slap in the face (Chris Brogan´s writing has that effect on me!).
He makes the point that we are consumed daily by so many details and things-to-do that we often end up feeling nothing got done, just because we don´t set our priorities straight from the beginning and we don´t efficiently organize our time.
I am very, very guilty of this.
I have to admit the first thing I do as soon as I can get to my iPhone is check my emails. Considering that I´m on West Coast time, this means that by 8am my inbox is already brimming with emails from clients, pitches from brands, questions from bloggers, invitations, etc, etc. Some days, I haven´t even hit the shower when I´m already dealing with something or the other.
Of course, this sets my day off in the wrong foot because I start dealing with OTHER PEOPLE´S PRIORITIES before mine. Yes, as Chris Brogan puts it: the email you get is someone else´s need, not yours. In fact, he declares email should be the LAST thing you deal with, only after you´ve dealt with your own priorities.
Those priorities (aside from the family ones–talking only blogging business here) should be things, assignments and projects that grow your blog and move you toward your long-term blogging goals.
Actions That Build Your Blog
- Crafting a pillar post
- Putting together a newsletter
- Creating a weekly spreadsheet of Facebook and/or Twitter updates that enhance the conversation around your brand. You can use tools like Hootsuite or Tweetdeck to schedule these updates in advance
- Reading and commenting on a set number of posts from other bloggers in your community
- Dedicate a little time every day to gather your best content and put it together in an ebook format
- Study your analytics and develop a list of blog topics based on your top keywords
- Create, update or maintain your media kit
The takeaway message here is that your time is most wisely spent creating something that adds value to your blog because it is permanent, searchable and shareable. Community building and networking are also important, but when done wisely and effectively.
Develop a system to organize your email inbox like this one shared on 5 Minutes for Mom. It will help unclutter the inbox and set priorities for the emails you should be working on responding only after you’ve done something to grow your blog´s content and traffic.
Share: How do you set priorities for your blog time? What are your biggest time suckers?