Welcome to Blogger basics at LBC, a weekly series highlighting those every day nuances that many of us take for granted but are often hidden gems to our success.
This week we will start with Google Analytics, the free tool offered by Google that produces stats about those who visit our sites, where they are coming from, what they like, etc.
The last analytics discussion here centered around the different ways to use Google Analytics to get information needed to help share more of what works and how to get more traffic while continuing to be true to your voice.
Now it is time to discuss setting goals around your analytics to figure out ways to create a unique strategy that will get you, your brand/blog to the next level. It is time to think about the big picture and getting your published work noticed and shared throughout the space.
First, it is very important to know what you want to get out of your blog. If you want to use your blog to gain recognition, get noticed as a freelance writer, as a spokesperson for a cause, to speak at conferences, etc, use your strengths along with analytics tools to find out where your audience is, when they visit your site and how you can further engage them with your passion.
Keep in mind, if you don’t have high traffic numbers, don’t fret. Your blog is a stepping stone to building what you want. A lot of hard work and effort will provide you with the opportunities you desire.
Below are three key analytics components to set your goals around.
- Keep your eye on the time. Know exactly how much time people are spending on your site especially on posts you are most passionate about. This helps you gauge likes and dislikes very easily as well as determine the direction in which your blog is/should be going.
- Know where your audience is coming from. Keep an eye out for who your top referrers are. Know who is sending traffic your way and make it work for you.
- If you have your readers sign up via RSS, email or use an email marketing service like MailChimp, find out who is clicking through and what they are reading.
Finding out who is interested in what you are saying will allow you to gain the confidence to go outside your blog and seek opportunities for yourself.
Measure your success by what works for you instead of what works for someone else.If your strategy isn’t getting you results, change it!Focus on what matters and gauge your success by all the doors you have opened for yourself and the yes’ you have received along the way. Toot your own horn and celebrate your accomplishments.
Share: Have you created or set analytics goals for yourself?
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