Blogging Basics: Understanding Your Blog Stats

February 1, 2013

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Topics: Blog, Blogging Tips

© alphaspirit - Fotolia.com

© alphaspirit – Fotolia.com

If you are looking create a successful blog and have a fair chance and being sought after for lucrative campaign opportunities, then it is time to take the time to understand where the traffic to your blog is coming from and what exactly happens when people visit your site.

What Are Statistics?
Blog statistics is a way to learn who is visiting your site, where they are coming from, what posts or pages are being viewed the most and how long they are sticking around. One of the popular tracking tools is Google Analytics; as it analyzes your stats to help you find opportunities to promote your site, increase your site’s visibility and figure out where your social media promotional efforts are and are not working.

Other useful measuring tools created to track the progress of your blog includes StatCounter and Clicky.  These tools provide accurate information that can be used towards your overall success.

Also keep in mind, using your host’s stats is not recommended.  Why? Because it more often than not produces unreliable, inaccurate information counting visits it makes to your site along with those of web crawlers such as spiders and bots that are meant to scan your site for indexable data making them available to search engines. 

As a blogger is it vital to know your audience, what they like and what keeps them coming back.  Knowing how to properly decipher your numbers is just one way of being able to provide your audience with the best you have to offer.  But before you begin changing how you run your site, let me share some key terms that are needed in order to fully understand your stats and to properly be able to execute an effective marketing strategy for your blog.

Unique Pageviews
Represents the number of visits in which a page was viewed.  Ex: if a visitor views your About page three times during one visit, Analytics will count this as three pageviews and one unique pageview

Pageviews:
A pageview is counted every time a page on your site loads.  This number measures your site’s traffic and is what is often asked for when applying to participate in blog campaigns or networks.

Each page or post visited is considered a pageview creating opportunities for more exposure and recognition by brands and peers.

Visits:
This is the number of times someone has interacted with your site.

Bounce Rate:
The percentage of those visits in which the visitor instantly left your site

This is a stat that needs to be reviewed very closely as it informs you long visitors are staying on your site allowing you to modify your marketing efforts accordingly.

Pages/Visits:
The average number of pages viewed during each visit

Referrers:
Referrers are the other websites and/or specific pages that send visitors to your blog.  Referrers could be search engines (such as Bing, Yahoo, Google), other sites (that have linked to your site), blogrolls, blog directories, social bookmarks, links in comments, etc.

Each link directed to your blog creates an entry point  By reviewing the referrers in your blog stats, you can find out which websites or blogs are sending the most traffic to your blog and focus your promotion efforts accordingly.

Keywords:
Reviewing this list allows you to learn what keywords people are typing into search engines that allow them to find your site. Focusing on these keywords can help in future blog posts, and promotional campaigns to your boost traffic.

Share: What stat components do you use to better manage your site?

Jessie Nuez

Jessie Nuez a native New Yorker covering stories that focus on mobile and personal technologies. You can find Jessie writing for her site The Wired Family. Follow her on Twitter @JessieNuez.

5 Comments | Leave your own

  1. Ana

    Thanks so much for putting together this quick and easy breakdown of what all these stats mean. I’ve been using Google Analytics and had an idea of what most of it meant, but this definitely helps even more!

    Reply

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