Love it or hate it, Facebook Timeline for Pages will become a permanent fixture on all Pages for good on March 31th, 2012.
The new Timeline for pages design allows you to tell your brand’s story by keeping fresh and relevant content. It is about making the most out of your presence in the space while encouraging engagement and conversation with your audience.
In case you have not switched over to the new Timeline for your site, here are some tips and helpful information that will help tell your brand’s story.
Cover Photo - The most defining and dramatic change to your page will be the 851 x 315 pixels cover photo. It will be the first thing that will be seen, so it is key to take advantage to grab visitors right off the bat. Have fun and show off an image that represents your brand, while being keeping in mind that cover photos are NOT contain calls to action, pricing, contact info or Facebook elements such as ‘Like’ or ‘Share’.
Profile Image – This 180×180 pixels box is an ideal location for your logo or brand’s identity.
About – Your About section allows for you to share what your brand is about in 150 characters (if you exceed the limit, visitors will be prompted to click to read more). This above-the-fold section is an essential piece in captivating visitors and giving them a reason to stay on your page.
Tabs - These 111×74 pixel tabs allow four to visible at a time (the Photos tab is fixed, the other three are customizable). Since these tabs visible to your audience, mak the most out of these them and choose them wisely. Name them, switch them up, promote them, use descriptive images, etc. Encourage your audience to click on them and navigate and find out more about your brand.
Milestones – This key feature allows you to tell your story by highlighting and sharing significant events about your brand’s history such as when your brand was launched, achievements, events and more. Using images, videos, asking questions and customizing your content are just a few ways to make the most out of this section.
Pins – “Pinning” a post is just like making it “sticky” and having it appear on the top of your Timeline for 7 days (at a time). Using pins are a great way to highlight links, campaigns, contests or other promos you want to focus on.
Stars – If you want to draw attention to important content on your Timeline – just “star” it and grab visitors attention.
Note: Be sure to review Facebook’s Page Guidelines to make certain your page is up to Facebook’s standard
Share: What will the automatic upgrade to Facebook Timeline for Pages mean for your brand?
image credit: www.facebook.com/Tiffany