Ericka Sánchez’s love of food began in her mom’s kitchen and flourished when she began assisting in food styling and design photo shots. Nibbles & Feasts is the extension of her love of food, where she creates recipes from her childhood and culture.
Ericka has proudly contributed her talents to Maseca, Nestle Kitchens, SpanglishBaby, and was recently named one of Babble’s Top 100 Mom Food Bloggers.
She happily lives in Los Angeles with her husband and son. Today she shares her blogging tips with us. Thanks Ericka!
“Being Mexican, my culture revolves around food, its beautiful colors and ingredients, the love, the company and conversation that surrounds the dinner table during a meal.” Ericka Sánchez’s
When did you start blogging?
Why did you start blogging?
I began Nibbles and Feasts as a way to share my favorite restaurants in Los Angeles and a way to catalog my family’s traditional recipes. I was inspired by a couple of books: Life is Meals: A Food Lover’s Book of Days by James and Kay Salter and Counter Intelligence: Where to Eat in the Real Los Angeles by Jonathan Gold.
Do you any have advice for beginner bloggers?
Use your blog as a resume or portfolio of your work. Don’t get into blogging expecting to make a living from it. Use it as a stepping stone for your personal and professional goals whether it’s a new job, a cookbook deal, a tv show, food photography or food styling.
What tips can you share on attracting new readers to your blog?
Be yourself and be consistent with your voice and writing style. Readers will get confused and will move on if they don’t receive consistency.
What is you photography style process?
I tend to photograph either early in the morning or late in the afternoon. Never at night or in direct sun light. Natural light through a filtered window has the best lighting for food photography. I never use a flash.
What inspires your posts, what flavors do you love?
I try to follow food trends and what is in season. I am also inspired by Oaxacan and Yucatecan cuisine.
What have you learned from blogging?
I’ve learned that there are great blogging communities out there that share the same passion. Not only are they wonderful support groups but you can also develop long lasting friendships and in some cases, business partnerships.
What are your goals for the future?
I’d like to travel and learn more about European cuisine. Also, when I feel I’m ready, I’d like to publish a breakfast cookbook and a Oaxacan cuisine cookbook.
Follow Ericka in her culinary journey -
image credit : Nibbles & Feasts