Peru Delights is the creation of mom and daughter duo Morena Cuadra and Morena Escardo. Peru Delights shines a light on Peruvian recipes, the basic ingredients used, techniques and the history behind each dish. Their recipes range from traditional to fusion, to healthy.
Morena Cuadra is a traveler, a trained cook, a wine expert, and has directed a culinary school. She was a book and magazine editor, and some years ago published her own gourmet magazine.
Morena Escardo moved to England to study Philosophy, and realized early on that eating like a student was not for her. Being a lifelong vegetarian, she decided to play with some veggie recipes at hand. After a while, she was playing with non veggie ones too, making meatless and healthy versions of them all. Ten years later, after living in NYC and Barcelona, studying literature, working in publishing, she started her own cookie business.
“This page is a loving tribute to the intoxicating flavors, colors and aromas of Peru,” Peru Delights
When did you start blogging? We started blogging in April 2011.
Why did you start blogging? We wanted to share Peruvian recipes and stories related to them. And to teach people that homemade food is delicious and easy to make from scratch.
Do you any have advice for beginner bloggers? We like to be consistent with our theme and with our weekly postings, and try to show a variety of information so it doesn’t get too repetitive or boring. Be honest, keep it simple –because a lot of your readers will be complete beginners in the subject-, and try to find your voice when writing, as opposed to trying to imitate others.
What tips can you share on attracting new readers to your blog? Learning to be active in social media works great for us.
What is you photography style process? We are still in the learning process, but we try to take pictures step by step throughout the entire recipe, so our readers get to see every step. Lately we have been very critical of our previous works, and are thinking about changing some of the photos of the blog. Taking photos of many Peruvian dishes is very challenging, because even though they are mouthwatering –especially the soups and stews- they are not photogenic at all. Sometimes it´s a lot of work to make them look somewhat attractive. Natural light is a must for our photos, and also trying to minimize the distractions in the background, so all the attention is on the food. It´s a lot of work but we love it and enjoy every part of it.
What inspires your posts, what flavors do you love? Peruvian flavors are very complex and we have endless inspiration all the time. We have a sweet tooth, so we think about desserts a lot. But Peru is blessed with fresh and flavorful produce all year long, so the seasonal ingredients inspire us, and also the many wonderful superfoods that are native to our country and we believe people would benefit greatly from.
Our posts are almost always related to personal experiences with food, at home and with family and friends. We are not only giving the recipes, but sharing special memories related to the recipe. In a way, it’s like keeping a diary with recipes included.
What have you learned from blogging? Blogging has given us wonderful experiences interacting with other people: we have met extraordinary bloggers that help us with amazing generosity; and are making new friends every day. Who knew this would be a platform to make not only professional, but also personal bonds? We have also learned that if you want to turn a blog into a business, it is important to have a business plan and see it through. Otherwise, it may never really take off financially.
What are your goals for the future? We want to create a community of Peruvian food lovers around the world. And to be known as the most respected online experts in Peruvian food. We also want to get started in the video world, which we have been shying away from so far, and to keep learning about this never ending online world, so that we can become more and more effective in putting our message out there.
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Image Credit: Peru Delights