Jeannette Quiñones-Cantore was born and raised in Ponce, Puerto Rico. Although she has a degree in Political Science and years of experience in that field, she always knew her real passion was hidden in the kitchen. Discovering it, has helped her to seek new horizons and find the opportunity to feature food from a different perspective: not only as a natural need, but also as a source of pleasure. That passion took her to a new level of sharing when thinking on how to create a platform that would allow her to place her passion in a position at the reach of everyone.
“Mi pasión por la cocina comenzó cuando observaba a mi mamá preparar con mucho amor las comidas para la familia. Ya en la temprana adolescencia cuando cursaba la clase de economía domestica, comencé a recortar recetas que venían en las revistas y otras las escribía en una libreta que se convirtió en mi guía cuando mami me dejaba cocinar para la familia,” Jeannette Quiñones-Cantore
When did you start blogging?
I’ve been blogging since June 2008 – but it was on November 2007 that I started sharing my photos and recipes through a Flickr group. That’s the time that I consider the real beginning of my blog.
Why did you start blogging?
I created Sazón Boricua with the intention of sharing my “Boricua” recipes with Puerto Ricans who are away from the “La Isla del Encanto”. To my surprise, SB has captured the hearts of more than 1.5 million Latino residents in the US. That popularity has placed my blog as one of the top ten gastronomic directories in the US, which has also attracted a community of international followers.
Do you any have advice for beginner bloggers?
My recommendation for new bloggers is to survey their passion before starting a new blog. This is the best way to assess their possibilities of success with the right approach. Many start a blog without having a clear objective, so when they don’t see immediate results they quickly get discouraged and don’t follow through.
But when you find your true passion from the beginning, all that positive energy will make your blog shine through and reflect who you really are. Don’t worry about anyone else and work hard, listen and follow the advice of your inner voice.
What tips can you share on attracting new readers to your blog?
For me the key of success is to:
Use social media to communicate with your followers
Share original information to match the theme of your blog
Be kind and polite. Answer followers’ questions and emails.
Share time with them through your fan page
What is you photography style process?
My camera of choice is the Canon EOS Rebel T3i DSLR with a lens 18-55 mm and only use a tripod when I really need. I always try to take pictures with natural light near a window covered with a white curtain. When it’s cloudy or rainy I’m forced to use artificial light.
I’m not a food styling fan, I only share pictures of the food that my husband and I enjoy on a daily basis. I don’t like wasting food for the simple fact that there are millions of children worldwide who have nothing to eat.
When I take pictures of my plated meal, I try to keep it simple. I don’t like to over decorate it as I don’t want to distract the attention on the most the most important part; the food.
What inspires your posts, what flavors do you love?
I’m inspired by the love of the thousands of people who follow my recipes every day. I like to surprise them. Personally, I get inspired by spicy smells, the smell of culantro when I’m watering my yard and also by the colors of my land of Borinquen.
What have you learned from blogging?
One of the major achievements I have reached through my blog has been to:
- Spread the taste of Puerto Rican food around the world
- To have so many people followers that support and recognize my effort.
- To receive important invitations to events related to the blogger world.
- To collaborate for important publications like: Mi Revista, magazine of Walmart Puerto Rico, the magazine Classsicare Cuidate of MCS, a magazine dedicated to the golden age. Currently, I am also collaborating with Que Rica Vida.
What are your goals for the future?
I would like to publish a collection of my favorite recipes. I have already completed the first step; I have the draft ready, so I’m just waiting for the opportunity to have it published. I’m waiting for the right agency to start this exciting project along with me.
Be sure to follow Sazón Boricua on her Culinary Journey:
Image Credit: Sazón Boricua