Previously on LBC Summer Strategy Series, I discussed link building strategies and how it can get you noticed on the social web.
This week will be about content strategy. The importance of analyzing, managing and publishing content that is aligned with your goals and that of your audience will get you looking at the bigger picture of your blogging/business goals.
What Is Content Strategy?
“Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web.
What Is The Purpose Of Your Message?
What are you trying to accomplish? Set goals and figure out how the content you create is aligned with your blogging/business goals.
Goals include: branding, growing your audience/readership, generating more traffic, increasing subscriptions, etc.
Keep in mind, every blog you own should have their own content strategy as the niche, message and/or audience of each site is conveying a different message.
Have an editorial plan; create a calendar to highlight those plans before moving forward because publishing content without a purpose will get you nowhere.
What Is Your Niche? Who Is Your Audience?
Determine your niche and audience. Knowing where on the social web they reside is key to understanding what they like, who they link to and how they interact.
Knowing who the influencers and connecters are in your niche is key spreading your message. Make these online connections count. Connect and make them aware of who you are, what you stand for and the importance of your content.
Overall, it is important to be a trustworthy source of information. Having your peers, audience and industry leaders trust you is the real test and is reflected in your page rank and search results as well as your on and offline networking efforts.
Create content that can be trusted as it is important to show your audience and peers why you matter on the social web.
Share: How do you approach your own content strategy? Tips?