Over the past few weeks I have discussed link building and content building strategies. I have also covered how these strategies can help you promote your posts and generate traffic to your sites. This week, I will discuss how having an editorial content strategy can help you stay current and on top of your content.
Question: What do you see when you look at your site?
Do you see a mess of words or do you see a well laid out post?
The strategic decisions you make for your site will help guide you in the development, progress and growth of your brand. It is important to take the time to analyze your strategy and make sure what you publish represents the message and/or advice you are conveying to your readers.
Some ways to create or restyle your editorial strategy is to:
1. Take a look at your content style. Have you made any changes to your message/voice you provide to your readers?
2. Always keep your editorial calendar up to date. An editorial calendar is key to being organized and keeping your thoughts in order. Review and revise your calendar frequently. Use your editorial calendar to plan stories, reviews, giveaways, etc. Also, don’t forget to ‘pencil in’ time off to avoid burn out.
3. Re-evaluate how you develop your content. Do you schedule your writing/posting? Do you update your site as often as you’d like? Are you meeting the goals you’ve set for yourself and your brand?
4. Be sure to review how you share your published content. With so many new social networking sites popping up it is important to review them and see if your activity on these sites are meeting your overall branding goals. If not, reevaluate your strategy and check out other social networks for relevance then position yourself and your message for your audience.