Welcome to the first week of Latina Bloggers Connect Summer Strategy Series!
We are starting off the series with the creation and execution of link strategies. Strategies that will help you find ways to get noticed not only by your peers or the industry that you are representing but also creating buzz around your site and brand.
Link building in my opinion is one of the most significant components of gaining and generating traffic to your site as well as the overall exposure to search engines.
What is link building?
Link building is about getting other sites to link back to your site. Some strategies include guest posting, commenting on other sites, utilizing social networking, news and bookmarking sites among others.
Why use a link building strategy?
The purpose of figuring out and creating the strategy that best suits your needs is to build quality incoming traffic to your site. These incoming links create visibility and credibility to you, your brand and your site.
What types of links are beneficial?
Links used in link building strategies often include:
- Inbound links – links from other pages or sites point directly to yours
- Outbound links – links on your site that link to another website or blog
- Internal links – linking to a different post or page within your own site
- External links – when another site links to yours
- Organic links – when someone directly clicks on your link
Where do you start?
The first thing you need to do before creating a link building strategy is to conduct a link audit of your site and find out where you are linked and/or being linked to. Using tools such as Google Webmaster provides you with the information needed to better understand where you should and should not be setting your site on.
Once you have established where the best areas are for your niche, now it’s time to create a strategy and execute.
How to create a link building strategy?
It is important to keep your eye on the prize. When putting together a strategy it is important to know who your link target will be. Focus on building a list of where you want to make your presence known and what will appeal to your audience.
Get your brand and site represented on different outlets. Find out where your audience is and set yourself up there. Get your links on blogs, social media sites and other sites within your niche/market and get noticed.
How to build link popularity?
Some ways to execute your strategy include and are not limited to:
- Creating list posts
- Creating link posts
- Making sure your content is easy to understand and always checking for errors
- Becoming an authority and spreading your message
- Creating product lists (if relevant)
- Reviewing relevant product (if relevant)
- Using the social news site Digg
- Becoming part of the social bookmarking sites like delicious and StumbleUpon
Remember, without quality content to appeal to your audience, you will not be successful.
Link building is not only about being able to find your link on the web. It is important to know who is linking to you, what your links are being used for and who is clicking on your links.
Executing a well-planned link building strategy is about finding different ways of providing life to your content.
Share: What are some strategies you´ve successfully used to build links?