Latina Bloggers Connect

Tag Archive: latina bloggers

  1. Latina Bloggers 2013 Year in Review

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    Para leer la versión en Español haga clic aquí.

    We look back on 2013 with awe and gratitude. So much has happened and we could not have done it without the dedication of the many Latina Bloggers who have collaborated with us and work so passionately to grow their online presence. We’re also thankful for the trust our clients have put in us to deliver campaigns with results that speak for themselves. And we can’t forget this all started three years ago with our one and only Ana Flores, whose energy, drive and passion impacts everything we do as a team, bloggers and entrepreneurs.

    latinab bloggers connect

    Ana Flores, Rachel Matos, Lidia Sagastume, Corylie Suarez, Jessie Nuez, Tracy Lopez, Eileen Carter-Campos, Dariela Cruz

    LBC hit the ground running in 2013 starting with a trip to Dearborn, Michigan with Ford Motor Company, where we not only learned about the company’s industrial history and groundbreaking technology, we were also invited to the Henry Ford Museum and The Rouge Factory as special guests.

    ford kikkoman latinabloggers

    We also continued our relationship with Maseca, but this time with a year-long, multi-blogger recipe campaign that generated content the brand has been able to capitalize on in social media and other online properties, while giving the bloggers continued exposure. We also launched an amazing contest (the winning bloggers got a trip to San Francisco!), blog tour and Twitter Party with Kikkoman, plus continued our on-going collaboration with Neutrogena, which focused on all of their amazing products for skincare, hair and makeup. And that was only the beginning!

    maseca kikkoman latinabloggers

    We pioneered LBC Live Parties — blogger-hosted events around the country — with Lay’s Stax Que Rico, Jergen’s Crema, Avocados from México and AT&T. These events are such a great way for bloggers and brands to collaborate in real life and we’re so happy the concept has kicked off! It was so awesome to see pictures of bloggers hosting parties in their homes and exchanging laughs, food and fun. Latina Bloggers stayed busy all year long participating in campaigns while the online presence continued to boom with Aveeno, Zyrtec, Mary Kay, Latinamom.me and P&G, General Mills’ Outnumber Hunger advocacy campaign, Avocados from Mexico, National Peanut Board, Medimmune, LeaLA, California Milk Advisory Board, Johnson’s Baby, Johnson & Johnson, Hyatt Hotels, PBS, Curious George, Kleenex, Pine-Sol, Hallmark, Dove, Unilever, Amway, Nutrilite, Pantelion Films and Cacique. From recipes to beauty tips to personal stories, Latina Bloggers broke ground in 2013!

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    Some of those Connection Alerts came to you from the friendly skies, as we continued to make our way around the country to San Francisco with Kikkoman, Texas for the final Blissdom Conference and Miami for Hispanicize, where Ana Flores shared her “15 Minutes of Genius.” However, we all know 15 minutes is not enough time for Ana to share all she’s learned from this phenomenon we call blogging. To make sure everyone got the opportunity to share in the learning process, she also spearheaded the first-ever Latina Bloggers Connect Track, which debuted at the fabulous Blogalicious Conference in Atlanta. With Sprint on board, the track included everything and anything you wanted to know about the impact of Latina Bloggers, how to work with brands, how to pitch the online Latino media, the facts about SEO and more.

    And what’s an extraordinary year without a trip to the Big Apple? It’s an absolute must. Add the LATISM family and Johnson & Johnson to the mix and the year is pretty much set! This was a fabulous project, as it was an opportunity to hear from you – the influential voices online. Latina Bloggers were invited to the Johnson & Johnson suite to talk on video about what inspires them to care. It really is a dream job when you’re part of a campaign that opens the mic for these stories to be heard. Doesn’t get any better than that.

    Did you hear about Sway Latina? Earlier this year, LBC joined forces with Sway Group to represent a group of Latina bloggers who are now part of the exclusive Sway roster of bloggers. We hope to expand that group in 2014 and continue to support those Latina bloggers that are focused on professional growth for their blogs.

    With such a great year behind us, we’re excited to see what 2014 will bring. Whatever comes our way, we’re happy that we get to walk (and run) down this path with you all to uplift and inspire one another. Thank you for all the fun memories, the wisdom shared, the pictures that say 1000 words and the friendships that will last a life-time.

    May you and your loved ones have a wonderful new year!

  2. Latina Bloggers Dejando Huellas en el 2013

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    To read the English version click here. 

    Antes de dar comienzo al año nuevo, damos una vista al 2103 y nos llena un sentimiento de emoción y gratitud a la misma vez. Tantas cosas increíbles han sucedido, pero nada hubiese sido posible sin la dedicación y pasión de las blogueras latinas que han colaborado con nosotros y que trabajan tan apasionadamente para crecer su presencia en línea. También estamos agradecidas por la confianza que han puesto en nosotras nuestros clientes para que llevemos a cabo campañas que generan los resultados que hablan por sí mismos. Y no se nos puede olvidar que todo esto comenzó hace tres años con nuestra Ana Flores, quién con su pasión, energía y empuje nos motiva e impacta constantemente como equipo, blogueras y empresarias.

    latina bloggers connect

    Ana Flores, Rachel Matos, Lidia Sagastume, Corylie Suarez, Jessie Nuez, Eileen Carter-Campos, Dariela Cruz

    El 2013 lo comenzamos con el pié derecho con un viaje a Dearborn, Michigan con Ford Motor Company, donde conocimos acerca de la rica historia de la compañía y de sus constantes avances tecnológicos, además de asistir a eventos especiales en el Henry Ford Museum y The Rouge Factory.

    ford kikkoman latinabloggers

    Este año también continuamos nuestra relación con Maseca, esta vez con una campaña que duró todo el año, con múltiples blogueras creando recetas que han servido de contenido para Maseca poder usar en sus redes sociales, y a la vez promover las creaciones de las blogueras. También tuvimos el gusto de lanzar una campaña con Kikkoman que incluía un blog tour, una fiesta en Twitter y un concurso para un viaje a San Francisco para las blogueras ganadoras. Y claro que tuvimos muchísimas campañas con Neutrogena, nuestro cliente de tres años, enfocadas en sus increíbles productos para la piel, belleza y el cabello. ¡Y todo esto fue nada más el comienzo de un gran año!

    maseca kikkoman latinabloggers

    En el 2013 dimos luz a los primeros LBC Live Parties — eventos íntimos organizados por blogueras alrededor de la nación — con Lay’s Stax Qué Rico, Jergen’s Crema, Avocados from México y AT&T. Estos eventos son una manera maravillosa para que blogueras y las marcas colaboren en la vida real que nos encanta que el concepto haya sido tan bien recibido. Fue una maravilla ver las fotos de las blogueras recibiendo a sus amigas blogueras locales en su casa y compartiendo risas, comida y buenos momentos.

    Las blogueras de LBC se mantuvieron muy ocupadas todo el año participando en campañas mientras su presencia en línea continuaba creciendo a pasos agigantados con marcas como Aveeno, Zyrtec, Mary Kay, Latinamom.me con P&G, General Mills’ Outnumber Hunger, Avocados from Mexico, National Peanut Board, Medimmune, LeaLA, California Milk Advisory Board, Johnson’s Baby, Johnson & Johnson, Hyatt Hotels, PBS, Curious George, Kleenex, Pine-Sol, Hallmark, Dove, Unilever, Amway, Nutrilite, Pantelion Films, Cacique y más. ¡Desde recetas hasta tips de belleza e historias personales, las Latina Bloggers marcaron su territorio en el 2013!

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    Algunas de estas campañas, o Connection Alerts, les llegaron desde los cielos, mientras el equipo de LBC continuaba sus viajes frenéticos alrededor del país visitando San Francisco con Kikkoman, Texas para la última conferencia de Blissdom y Miami para Hispanicize, donde Ana Flores compartió sus “15 Minutes of Genius”. Ya sabemos que 15 minutos no son suficientes para que Ana comparta todo lo que ha aprendido en este camino de la vida bloguera. Por eso, nos comprometimos a que todas tengan la oportunidad de aprender y crecer, y coordinamos el primer Latina Bloggers Connect Track que debutó en Atlanta durante la Blogalicious Conference. Gracias al patrocinio de Sprint, las sesiones incluyeron información completa acerca del impacto que tienen las blogueras latina, cómo trabajar con marcas, cómo hacerle un pitch a los medios Latinos, la importancia del SEO y más.

    Y claro que para tener un año de lo más espectacular no puede faltar un viaje a la Gran Manzana. Y si ese viaje incluye la conferencia de LATISM y colaborar con Johnson & Johnson, ¡no se puede pedir más! La campaña de Care Inspires Care que ayudamos a organizar con Johnson & Johnson durante LATISM, estuvo llena de inspiración ya que nos dió la oportunidad de entrevistar a casi 30 de las voces más influyentes en la red. Invitamos a las blogueras a sentarse en una entrevista para contarnos qué les inspira cariño y cuidado a ellas. Realmente es un honor poder trabajar con campañas que dan el espacio para que este tipo de historias se compartan.

    ¿Has escuchado acerca de Sway Latina? Al principio del año, LBC unió fuerzas con Sway Group para representar a un selecto grupo de blogueras que ahora forman parte de la exclusiva lista de bloggers que representa Sway. Nuestra visión es expandir ese grupo en el 2014 y continuar apoyando a las blogueras latinas que demuestran pasión y entrega para crecer profesionalmente.

    Con un año tan increíble que dejamos atrás, estamos re emocionadas para ver qué nos depara el Año Nuevo. Sea lo que sea, estamos felices de que podemos caminar (¡y hasta correr!) por este camino con todas ustedes para inspirarnos y elevarnos mutuamente. Gracias por tantas memorias maravillosas, por la sabiduría compartida, las fotos que dicen más de 1000 palabras y las amistades que perdurarán toda una vida.

    ¡Les deseamos abundancia, paz y mucho éxito a ustedes y sus familias!

  3. #LatinaBloggers Are Radiant With Neutrogena This Holiday Season

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    We’re so excited to collaborate with Neutrogena for the holidays! We recently had the amazing opportunity to host a beauty event with the brand at The London in Los Angeles. It was a day of holiday fun with celebrity makeup artist Elizabth Ullua, who created different makeup looks for 9 bloggers and media writers, including La Moda by Andriana, Betzy’s Makeup, Curves and Chaos, The Penny Closet, Living Mi Vida Loca, Checa La Movie, The Art Muse, Mamás Latinas and Alegria Magazine. You can see everyone’s look on our YouTube Channel.

    #ntgholidaybeuaty #latinabloggers
    Elizabeth would also love to create a look for you! Join us for the #NTGHolidayBeauty Twitter Party tonight at 9pm ET for a chance to win a personalized holiday look and Neutrogena products. To see what a complete holiday look entails, check out this step-by-step tutorial featuring Monique Frausto of Blogs By Latinas and Curves and Chaos.

    Thirty five #LatinaBloggers are also going to share their holiday look all week long. To see these fun, festive posts, follow the hashtag #NTGHolidayBeauty!

  4. #SomosAmway and #LatinaBloggers Share The Entrepreneurial Dream

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    amway latinabloggersDo you dream of running your own business? Do you have your own business and absolutely love it? #LatinaBloggers who are living the entrepreneurial dream are sharing their journey as part of the #SomosAmway campaign.

    We are very excited about collaborating with Amway once again. They continue to offer amazing products for families, including opportunities to grow businesses and change lives.

    Follow the hashtag #SomosAmway to read these inspiring stories about dreams, work and determination. #LatinaBloggers are also giving away over $700.00 in Amway products – A basket including Nutrilite FV&GO, men’s and women’s pack, perfect pack, Artistry youth xtend collection, light up lip gloss, liquid eyeliner, and Legacy of Clean LOC wipes and LOC SA8.

    Interested in starting your own business with Amway?

  5. #LatinaBloggers Unite in Sharing What Being #LaFamiliadeHoy Means to Them

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    Have you ever sat and thought of what being una “Familia de Hoy” means to you?  Johnson & Johnson and Univision have launched a campaign to find an authentic, modern and active family to become “La Familia de Hoy and 100 #LatinaBloggers will be sharing exactly what being una “Familia de Hoy” means to them.  Three families have been chosen to run for the role of spokesfamily for Johnson & Johnson in 2014 and the 100#LatinaBloggers are choosing their favorite family of the three who, in their opinion, best represents La Familia de Hoy.

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    We encourage you to follow #LaFamiliadeHoy on Twitter, Facebook and Instagram to learn more about what each and every one of the 100 #LatinaBloggers thinks being “La Familia de Hoy” means.

    We invite you to log on to Univision.com and vote for your favorite familia and help them become the spokesfamily for Johnson & Johnson in 2014.

  6. #LatinaBloggers are feeling Divina Latina and Red Carpet Ready!

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    We hope to see you all at tonight’s #LatinaRedCarpet Bilingual Twitter Fiesta! We’re going to talk about beauty, fashion and all that it means to be a Divina Latina! There will also be lots of great prizes. We even have pre-party prizes! RSVP and join us!

    If you can’t swing it, we’ve got you covered. A select group of #LatinaBloggers have been asked to participate in the #LatinaRedCarpet Blog Tour this week. They’re sharing what it means to be a Divina Latina, their red carpet ready tips and a giveaway! Just follow the hashtag on Twitter and Instagram to share the love.

    #latinaredcarpet latinabloggers

    If you would like a hands-on Divina Latina experience, there are beauty demos taking place at participating Walgreens nationwide on 10/26. To see if there’s one near you, check out the store locator! For more information, beauty tips and recipes, like Vive Mejor on Facebook.

  7. Join us for a #PurplePurse Bilingual Twitter Party and Help Raise Awareness About Domestic Violence

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    Latina Bloggers have already started the conversation about Domestic Violence this month in collaboration with Allstate’s #PurplePurse campaign. To continue the discussion, we are having a Twitter Chat on Wednesday, October 8th at 9pm EST.

    #PurplePurse #LatinaBloggers

    Date: Wednesday, October 9th, 2013

    Time: 6pm PST / 9pm EST

    Where: On Twitter with the hashtag #PurplePurse

    Co-Hosts: @deborahderas @diariodelamoda @jeannettekaplun @mslatina

    Moderators: @lbconnect @laflowers

    Prizes:

    One grand prize winner: An Adriana Castro Purple Maya Clutch (RV $635)

    Small Maya Clutches in Python

    Six winners: Allstate Foundation Purple Purses

    To be eligible to win, you must join the party and participate during the hour with an original tweet (RT’s not eligible) using the #PurplePurse hashtag and answer the Giveaway questions correctly. Winners will be announced throughout the hour! RULES and GUIDELINES.

  8. LATISM ’13: Latina Bloggers Share What #InspireCare Means to Them

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    Every year, we look forward to the Latinos in Social Media (LATISM) conference. It’s a time to see old friends and make new ones all the while taking in gems of information provided by panelists and peers about how to better our businesses and strengthen our community.

    Between thought-provoking sessions and catching up with family, we worked closely with our client Johnson & Johnson to spread the word about their #InspireCare campaign, which is just one of their several initiatives designed to encourage healthy lifestyles and support those who care for the health of others. Our very own Ana Flores took center stage to interview those in the healthcare field and Latina Bloggers who inspire and move their readers every day with their passion, creativity and love for what they do.
    #latism13  #inspirecare Johnson & JohnsonsDuring the Johnson & Johnson luncheon, we busted the salsa moves with Raquel Garzón, who encouraged us all to stop multi-tasking and get up to dance or just move in microbursts to stay healthy. Ana also interviewed Univision’s Dr. Juan Rivera, who invited anyone following the hashtag to ask health-related questions.

    In addition to the luncheon, we invited Latina Bloggers to tell us what “Inspire Care” means to them. From artists to teachers, we were inspired the entire day by their stories and wished we could spend more time talking to these amazing mujeres. To see the videos, please check out our YouTube channel to see videos like this one with Kathy Cano of Crafty Chica, who says that when you feel good about yourself, it projects out and makes other people feel good to be around you.

    Thank you Johnson & Johnson and LATISM for the extraordinary collaboration!

  9. Join us for a Neutrogena Healthy and Radiant Bilingual Twitter Party

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    Neutrogena HealthyandRadiant LatinaBloggers

    Neutrogena wants us to be ready for Fall with array of amazing products to help keep our skin healthy, radiant and beautiful inside and out. Join us for a Neutrogena Healthy and Radiant Fall Skin Bilingual Twitter Party.

    Date: Thursday, August 29th, 2013

    Time: 9pm EST / 6PM PST

    Where: On Twitter with the Hashtag #NTGBeautifulInsideOut

    Co-Hosts: @kikarochamoda @mcontemporanea @Liz_Cerezo @ClubdelasDiosas

    Special Guests:

    Celebrity Make-Up Artist @eli_ulloa16

    Dermatologist @BowesDerm

    Moderators: @lbconnect and @laflowers

    PRIZES:

    10 winners: Neutrogena® Oil-Free Acne Wash AND Neutrogena® Rapid Wrinkle Repair Night

    3 Grand Prize Winners will take a $100 gift card each and products.

    To be eligible to win, you must join the party and participate during the hour with an original tweet (RT’s not eligible) using the #NTGBeautifulInsideOut hashtag and answer the Giveaway questions correctly. Winners will be announced throughout the hour! Twitter Party GUIDELINES and RULES.

  10. #LatinaBloggers Take AT&T’s #ItCanWait No-Texting-While-Driving Pledge

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    Our society is becoming aware that texting and driving can be fatal but far too many people still ignore the risk.  AT&T has begun a movement called #ItCanWait which is geared towards making texting and driving as unacceptable as drinking and driving.

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    Since the movement was launched in 2009, more than 2 million no-texting-while-driving pledges have been logged through ItCanWait.com, social sites including Facebook, text-to-pledge and events.

    We’re working together with AT&T to help spread the word and have engaged a select group of #LatinaBloggers who want to work with us to encourage their readers to take the pledge. These bloggers are aware that texting while driving is involved in 100,000+ vehicle crashes each year, often causing injuries and deaths, and have decided to take the pledge themselves and join us in promoting this important movement.  Visit their blogs to read more!

    Maybelline Valenti – Naturalmente Mama

    Liz Cerezo – Family is Familia

    Marta Darby – My Big Fat Cuban Family

    Mari Hernandez Tuten – Inspired by Family Mag

    Staci Salazar – 7 on a Shoestring

    Vanessa Diaz – The Queen of Swag

    Silvia Martinez – Mama Latina Tips

    Yolanda Machado – Sassy Mama in LA

    Eva Smith – Tech Food Life

    Denisse Icaza – Ahorros Para Mama

    AT&T’s goal is to save lives and #ItCanWait’s main and powerful message is that no text is worth dying for.

    Get involved now by logging on to www.itcanwait.com (English) or www.puedeesperar.com (Español), by taking the no-texting-and-driving pledge and by sharing your promise with others via Twitter (#itcanwait) and Facebook at www.facebook.com/ItCanWaitNoTextingWhileDriving

    #itcanwait