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We look back on 2013 with awe and gratitude. So much has happened and we could not have done it without the dedication of the many Latina Bloggers who have collaborated with us and work so passionately to grow their online presence. We’re also thankful for the trust our clients have put in us to deliver campaigns with results that speak for themselves. And we can’t forget this all started three years ago with our one and only Ana Flores, whose energy, drive and passion impacts everything we do as a team, bloggers and entrepreneurs.
LBC hit the ground running in 2013 starting with a trip to Dearborn, Michigan with Ford Motor Company, where we not only learned about the company’s industrial history and groundbreaking technology, we were also invited to the Henry Ford Museum and The Rouge Factory as special guests.
We also continued our relationship with Maseca, but this time with a year-long, multi-blogger recipe campaign that generated content the brand has been able to capitalize on in social media and other online properties, while giving the bloggers continued exposure. We also launched an amazing contest (the winning bloggers got a trip to San Francisco!), blog tour and Twitter Party with Kikkoman, plus continued our on-going collaboration with Neutrogena, which focused on all of their amazing products for skincare, hair and makeup. And that was only the beginning!
We pioneered LBC Live Parties — blogger-hosted events around the country — with Lay’s Stax Que Rico, Jergen’s Crema, Avocados from México and AT&T. These events are such a great way for bloggers and brands to collaborate in real life and we’re so happy the concept has kicked off! It was so awesome to see pictures of bloggers hosting parties in their homes and exchanging laughs, food and fun. Latina Bloggers stayed busy all year long participating in campaigns while the online presence continued to boom with Aveeno, Zyrtec, Mary Kay, Latinamom.me and P&G, General Mills’ Outnumber Hunger advocacy campaign, Avocados from Mexico, National Peanut Board, Medimmune, LeaLA, California Milk Advisory Board, Johnson’s Baby, Johnson & Johnson, Hyatt Hotels, PBS, Curious George, Kleenex, Pine-Sol, Hallmark, Dove, Unilever, Amway, Nutrilite, Pantelion Films and Cacique. From recipes to beauty tips to personal stories, Latina Bloggers broke ground in 2013!
Some of those Connection Alerts came to you from the friendly skies, as we continued to make our way around the country to San Francisco with Kikkoman, Texas for the final Blissdom Conference and Miami for Hispanicize, where Ana Flores shared her “15 Minutes of Genius.” However, we all know 15 minutes is not enough time for Ana to share all she’s learned from this phenomenon we call blogging. To make sure everyone got the opportunity to share in the learning process, she also spearheaded the first-ever Latina Bloggers Connect Track, which debuted at the fabulous Blogalicious Conference in Atlanta. With Sprint on board, the track included everything and anything you wanted to know about the impact of Latina Bloggers, how to work with brands, how to pitch the online Latino media, the facts about SEO and more.
And what’s an extraordinary year without a trip to the Big Apple? It’s an absolute must. Add the LATISM family and Johnson & Johnson to the mix and the year is pretty much set! This was a fabulous project, as it was an opportunity to hear from you – the influential voices online. Latina Bloggers were invited to the Johnson & Johnson suite to talk on video about what inspires them to care. It really is a dream job when you’re part of a campaign that opens the mic for these stories to be heard. Doesn’t get any better than that.
Did you hear about Sway Latina? Earlier this year, LBC joined forces with Sway Group to represent a group of Latina bloggers who are now part of the exclusive Sway roster of bloggers. We hope to expand that group in 2014 and continue to support those Latina bloggers that are focused on professional growth for their blogs.
With such a great year behind us, we’re excited to see what 2014 will bring. Whatever comes our way, we’re happy that we get to walk (and run) down this path with you all to uplift and inspire one another. Thank you for all the fun memories, the wisdom shared, the pictures that say 1000 words and the friendships that will last a life-time.
May you and your loved ones have a wonderful new year!