A couple of weeks ago I was invited to what has gone down in my books as one of the most original and entertaining events I´ve been to. Pretty much tops them all. Nike invited a select group of Los Angeles media and bloggers to be part of the launch of the much-anticipated NIKE+ FuelBand.
This being my first Nike event, I had no idea what a treat I was in for. Days before the event, I received a box full of Nike gear to wear to the event. Other than that, all I knew was the date, time, location and hashtag: #makeitcount. I´ve got to admit I was a tad bit nervous that I wouldn´t know anyone and felt awkward arriving to the Montalban Theatre in trendy Hollywood with workout gear!
I had nothing to worry about. Everyone was dressed in their Nike gear and I ran into some reporters and a couple of bloggers I knew, including Carmen of Latino Fit Club and Caryn of Rockin Mama who was there covering for Sassy Mama in LA.
We were taken into the theater and were officially introduced to the Nike+ FuelBand, which basically is a cool-looking wristband you wear to monitor the amount of ”fuel” you expend in a day. Fuel=Movement and it can be any type of movement, that’s the beauty of the FuelBand: “It tracks and measures everyday movement to motivate and inspire people to be more active.” That activity can be yoga, running, basketball, walking, carrying a baby, Zumba (my favorite!), whatever!
After learning about the FuelBand and getting one for ourselves, we were separated into groups and shuffled into two vans which were to take us to an undisclosed location. We were excited when the vans drove through the Paramount Studios gates and we saw a full on studio crew waiting for us. They had set up a whole circuit of movie-based activities for us to put our FuelBands to the test! There were stunts led by A-list stunt actors; dance moves led by famous choreographers; fight scenes in dark alleys and so much more. We were definitely sweating, laughing and reaching our fuel goals in no time.
See that collage above? The picture on the top right corner of a girl flying in the air? Yeah, that’s me!
And just to prove how much of a blast I had, I will dare share with you a video of our final Thriller choreography where you’ll see me dancing like there’s no care in the world. That’s how much fun we had!
I’m now intensely motivated every day to get up from the seat in front of my computer to get some to my daily Fuel goals and to continue to increase them. The days I go to Zumba my Fuel goes off the chart and I love seeing that! Since the FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, it records my activity and tracks my progress every day. The app interface also provides much-needed encouragement and motivation as my goals are achieved.
The Nike+ FuelBand has been insanely popular and difficult to keep in stock. If you want to find out more about it or see if it’s available to purchase, visit the NIKE+ website.