Latina Bloggers Connect

Tag Archive: pageviews

  1. 10 Ways to Reduce Your Bounce Rate

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    Bounce Rate

    Photo by craigemorsels

    Over the past several weeks, I have been discussing the different ways to use Google analytics to help improve your blog and gain more traffic. This week I will provide some ways to reduce your bounce rate and keep readers on your site longer.

    According to Wikipedia, your site’s bounce rate represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site.

    Keeping your bounce rate as low as possible is extremely important when attracting new readers, keeping the ones who love your content,  and increasing your overall traffic numbers.

    Here are some tips that, applied consistently, can help improve your bounce rate.

    1. Create an effective home page. This is a necessity!  Creating an attractive home page is key when attracting new readership, keeps readers coming back and in reducing your bounce rate.
    2. Place Search Box. Give your readers the option to search your blog and place the box as high up above-the-fold as you can. Don´t make them search for the search box!
    3. Avoid distractions. My biggest turnoff when I visit other blogs is when there are all types of blinking, pop-ups and a hodge-podge of unnecessary distracting doo-hickeys all over the place.  Too many distractions will decrease page views.
    4. Improve loading speed. Don’t make readers wait for your page to load.  Making your readers wait around while your page loads is a losing battle.  It is important to regularly maintain your blog by cleaning up what you don’t use/want.  Your blog’s page views will automatically increase if the pages load faster and quicker.
    5. Popular/Related Posts plugins. Using these types of plugins will provide your readers with additional content on your site to engage with.
    6. Internal linking. By linking to other posts within your site your readers can read more of your content without having to go to far.  Note: Only  interlink if the content is related. This is also a great way to resurrect your older posts.
    7. Use post excerpts. Using post excerpts will get readers to continue reading your article and won’t turn them off by having too much content on the main page.
    8. Get the most out of your sidebars. I recommend removing all those widgets, bells and whistles.  Consider replacing them with widgets such as “Popular Posts” and “Most Commented Posts” or “Recent Posts.”
    9. Create a survey. If you want to interact with your readers and get to know what’s on their mind, simply ask them.  If you’re looking to make changes on your blog, your readers will tell you what they like and don’t.
    10. Reduce external links. If you want readers to stay on your site, reduce the number of outgoing links (these are links that connect to other sites) on your home page as it can make your bounce rate very high.  If you do add links, make sure they open on a separate page.

     

    Analyze and check your bounce rate regularly (without becoming obsessed) and see what changes.  If you are within the 50-60% range you are within standard, but there´s always room for improvement.

    Keep an eye out for those pages that get the lowest and highest bounce rates and make changes appropriately.

  2. 4 Ways to Maximize Pageviews

    10 Comments
    Blog Pageviews

    Photo by Tamara Manning

    A blog without readers is a non-existent blog.

    Blogging is a numbers game, the more traffic we generate the better.

    It is very important that we make our blogs sticky, readable and attractive.  The easier we make it for readers to view our posts, the higher the chance that they will stay engaged.

    In order to get the attention of our readers and have them stick around, we must first make our content readily available, relatable and appealing.

    Listed are four ways to increase pageviews to our sites:

    1. Let’s start with the obvious – write good content. Providing readers with good content is (in my opinion) the main reason sites are visited.   Make your posts engaging and relevant.  Good content no matter the niche will gain loyal readership
    2. Place your most popular or best content above the fold. As I previously discussed in 8 Ways to Create an Effective Home Page, the average web user spends the majority of their time focusing on content they can see right away.  Providing readers with this option gives them a reason to stay longer, snoop around and get to know you
    3. Interlinking. Inserting links of older posts throughout your site increases your chances of having readers view more than your current page or post
    4. Install a Related Posts Plugin. It allows you to display a list of posts related to the topic of your post.  Again, by offering this choice, readers have another option to stick around and get to know you and your blogging style.  Two popular plugins for WordPress users are Yet Another Related Posts and LinkWithin, which also works for Blogger users.

     

    Keep in mind aside from these tips, there are other important elements that factor in running an effective blog.