Last October, eight Latina mom bloggers from around the country received an email invitation that practically made them shriek–a four-day, all-expenses paid trip to la casa de Mickey Mouse: the Walt Disney World Resort in Orlando, FL.
LBC: Tell us what the Fall Walt Disney World Mom Blogger Mixer (or Hispanic Social Media Fam) event was about and what the invitation entailed.
Melanie: The was an opportunity for Latina bloggers to learn first-hand about Walt Disney World in Orlando, Florida and experience the parks for themselves. The event consisted of four days of touring the various parks and resorts, along with connecting the group of bloggers with one another.
LBC: Why do you think Walt Disney World is so committed to engaging social media moms and is now starting to really embrace the Latina bloggers community?
Dariela: I think they understand that the families out there planning a vacation to the Disney resort trust “real people” for advise on where to go and what to do, that a mom usually trusts the point of views of a another real mom and even more so if the mom giving advise and/or opinions seems to have the same cultural background.
Silvia: Disney World knows how to help families build magic moments together: they have decades of experience from before computers where widely available. Moms in Social Media are just the icing on the cake. Moms love to share experiences with others, and social media has made this easy, accessible, and current. I’m glad Disney World is now engaging with Latina mom bloggers. Why? Because we love Disney and think Disney and Latina bloggers have a lot to offer each other. Each day more and more people look for information from trusted social media sources.
Melanie: I believe that Walt Disney World realizes that moms (and women in general) tend to be the main decision-makers in the household. As such, engaging with social media savvy women is a perfect way to bring awareness of Walt Disney World to an influential group. The latest effort of Walt Disney World to connect with digital Latinas, particularly Latina bloggers, is proof that businesses are eager to learn more about Latino households. I feel that in spending time with a small group of Latinas over four days, Walt Disney World was able to not only highlight their brand amongst the group, but in turn, learned much about the dynamics of Latinas – something that will help them in future efforts.
LBC: What was the highlight of the trip for you?
Silvia: There were so many highlights during the trip that it is very hard to choose just one. I loved the way we all interacted like a family. I loved the way everyone at Disney treated us. I specially loved watching the Magic Kingdom fireworks show, “Wishes Nighttime Spectacular,” from the terrace of the Contemporary Hotel, because that is what this trip was to me, a wish come true.
Dariela: I really enjoyed being kid-free so I had the my mind opened to absorb so much information about Disney World together with my like-minded bloguera friends!
Melanie: Personally, I live very close to Walt Disney World and have for many years. However, such an event provides me with the opportunity to learn so much more about the company and what they have to offer for families than I could ever learn by visiting on my own. Additionally, getting to spend time connecting with fellow bloggers and Latinas and sharing the experience with a group that has truly become more than friends, is priceless.
The other five bloggers invited to spend four magical days at Disney World were:
- Denisse Icaza–Ahorros Para Mamá
- Rory Lassanske–Mamá Contemporánea
- Brenda–Mejora Tú Hogar
- Carol Cain–NYCity Mama
- Divina–The Dancing Hot Dogs Present
Have you been invited to a junket or brand event lately? Let us know! We would love to feature it!